Smirnoff NoKnownAddress has officially flagged off Detty December with the largest official gathering of rascals since 1864.
Smirnoff NoKnownAddress took place at the Landmark Event Centre in Lagos on the 27th of November 2021. The mystery event whose location was not revealed until few hours has been tagged the largest gathering of rascals since 1864, attracted the ‘infamous’ bunch from all over Lagos. Media personalities, influencers, and party lovers showed up to join Smirnoff on the road to infamy.
Smirnoff NoKnownAddress delivered a jail themed event to structure a fantasy world for guests to explore the Smirnoff brand; drawing on the glam, glory, and guts that underlie the inner rascal in everyone. The event featured mugshots-themed photo installations, a Trial room- which was a personality test in the form of a dual-choice infographic drawn across the floor to help guests discover their Smirnoff City Recipe, an onsite commissary with a Tattoo shop by Guilo Twist, a merchandise shop with the highly sort after Smirnoff City Recipes boxes and apparels.
Guests paired their Smirnoff City recipes with urban street food from pop-up shacks by Islander Grills, Korede Spaghetti and Onje.
Smirnoff Nigeria’s Brand Ambassador, DJ Spinall, Falz, OmahLay, Joeboy, Ajebo Hustlers, DJ Anonymous, DJ Titanium, SIMSTHEDJ, DJ 4kerty who masqueraded as Unknown DJ, Loud Choir and DNMT thrilled guests with electrifying performances. Whilst Shody, MIA and Tolu Daniels kept the energy high and constant.
Some of the guests spott ed include Kim Oprah, Derenle Edun, KieKie, Pearl Hart, Moet Abebe, Daala Oruwari, Somadina, among other rascals and accomplices of Smirnoff.
Commenting on the event Marketing Manager Mainstream Spirits & RTS Guinness Nigeria, Uche Onwudiwe said: “No Known Address experience was designed for party goers who are highly expressive and always on the move. At Diageo, we are passionate about offering indelible memories to our consumers with our innovation and consistency. This first-of-its-kind party in Nigeria with infamous accomplices is curated to showcase the bold and vibrant character of Smirnoff to welcome the festive season in grand style.
Also commenting on the event Senior Brand Manger Smirnoff, Abi Ipaye: “Smirnoff NoKnownAddress is inspired by the unconventional path Smirnoff has chartered, from its humble roots in Russia, to being resurrected in France, making its way across Europe, and leading the forefront of the cocktail revolution in America. Smirnoff NoKnownAddress event is a leg of the Infamous Campaign that celebrates the chequered history of the brand, which further reinforces our role as cultural instigators and a signal to our consumers to depart from the ordinary and unleash the inner ‘rascal’ in them’’
To keep up with the mystery, follow the conversation with #SmirnoffNoKnownAddress on social media.
18+. Enjoy Smirnoff responsibly.
SMIRNOFF™ is the world’s bestselling premium vodka that traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF™ has always been known for quality and is enjoyed responsibly in 130 countries around the world. The Smirnoff Trademark range in Nigeria consists of the Vodka with an ABV of 37.5% and the Ready To Serve (RTS), which is Smirnoff Ice with an ABV of 5.5%