That top Nigerian actress, producer, screenwriter cum singer, Bukunmi Oluwasina has just signed a multi-million Naira endorsement deal is like stating this obvious.
This is because a few days ago, the dashing actress signed a mouthwatering endorsement deal worth £15,000 with Poshglow Skincare.
The Ekiti State-born entertainer who has lately been dominating the Nigerian music Industry with series of her new songs featuring international artistes, is gaining lots of attention due to her human nature.
However, in an exclusive interview with the Brand Manager of Poshglowskincare, Olanrewaju Alaka, who spoke on behalf of the company, revealed the reason the brand splashed £15,000 to renew the vivacious actress’ contract with the brand for the fourth time.
According to him, “this is the fourth time Poshglowskincare will be working together with Bukunmi, and we have decided to renew our working relationship this time because, we appreciate the loyalty, love and professionalism of those we work with. Additionally, it will be a good fit for our brand to work with someone people love, a celebrity with high level of relevancy and professionalism. Most importantly our goals align and of course working with her has given us good ROI”.
“Nevertheless, our working relationship shows that the two brands have good audience perception of influencer marketing in Nigeria, especially in the beauty industry. It is not very common to have an influencer in Nigeria who truly uses the product of the brand they represent and still work with them for several years. It is a common knowledge that influencers in Nigeria only care about the revenue they generate from their endorsement, our global ambassador is keen on her audience perception and scrupulous on how she represents her brand. This is who we love to work with”.
On why she joined the brand, Bukunmi said, “Poshglow Skincare missions is to create 100% natural, productive, and 100% cruelty-free skincare products for all skin types. I am particular on the type of brand I work with and of course our goals have to align. Working with Poshglowskincare has been an amazing and interesting journey for me. I find it quite interesting to work with a brand that values creativities and appreciate what I do. Poshglowskincare is not only after getting the value of what they paid for, they will still support you and make sure you excel in that project. It is an honour working with a brand that is keen on quality products and tries its very best to satisfy their customers”.
“Compared to some reviews I see on social media, I have never gotten negative feedback about the brand, it has always been a positive reviews and I can attest to this myself because my family and I use Poshglowskincare”
“I don’t promote products I do not use. I’ve made a name in the entertainment industry, so I try to protect it through what I do. Poshglow Skincare is completely remarkable product and for the fourth time, we are signing business deals together”.
“This demonstrates our tenacity and steadfastness in the belief of Poshglow Skincare’s existence, even in the United Kingdom, to make inroads into the UK market and dominate”, Bukunmi stated.
Reacting to this, the Chief Executive Officer of Poshglow Skincare, Folasade Omotoyinbo said, “I am delighted to have Bukunmi as the brand ambassador, and the gains of having her is enormous”.