FirstBank announces a name change of its subsidiaries
…. REITERATES ITS
COMMITMENT TO BOOSTING CROSS-BORDER BUSINESS OPPORTUNITIES IN AFRICA
AND THE WORLD.
First Bank of Nigeria Limited, Nigeria’s premier financial services institution, has announced a
phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan
Africa. FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the
first set of subsidiaries effecting the name alignment. They are now known and addressed as
FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC. The Ghana,
Senegal and Guinea subsidiaries will be next in the phased name change implementation.
The name change is being implemented to align the subsidiaries with the parent brand and to
enjoy the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of banking
leadership. This will further enhance the quality-of-service delivery resulting in better brand
clarity, uniformity and consistency across all the markets where the Bank operates.
A leading financial inclusion services provider, FirstBank Group is committed to its nation-
building goal. It has taken giant performance strides on its unique growth trajectory as it
continues to build distinctive capabilities through partnerships and the constant drive to reinvent
itself. This performance is evidenced in the numerous awards and recognitions bestowed on the
institution. These awards include Best Private Bank for Sustainable Investing in Africa 2023 by
Global Finance Awards; Best Corporate Bank in Western Africa 2022 by Global Banking &
Finance; Best CSR Bank Africa by International Business Magazine in 2022; and ranked as
number one in Nigeria in terms of Overall Performance; Profitability; Efficiency and Return on
Risk by the Top 100 African Bank Rankings 2022 released by The Banker Magazine from the
stables of Financial Times.
In addition, in Euromoney Market Leaders, an independent global assessment of the leading
financial service providers conducted by Euromoney Institutional Investor Plc., the Bank was
crowned: Market Leader in Corporate and Social Responsibility (CSR); Market Leader in
